Carats Developments
Client
Carats Developments
Location
Cairo, Egypt
Year
2025
Info
Carats Developments is the real estate arm of Carats Jewelry, specializing in creating high-value commercial projects that blend elegance with functionality. They approached me to design and develop a digital presence that could match their reputation for craftsmanship and trust, while presenting their projects in a sleek, modern way.I created a corporate website with a dark blue and gold theme, reflecting Carats’ identity. The site showcases their story, values, and portfolio of developments, with a dedicated focus on Kairos Mall, one of their landmark projects. The design balances luxury branding with clear navigation and functionality, ensuring potential clients and investors could easily engage and book meetings.
Services
UI/UX Design
Web Development
CHALLENGE
Carats Developments needed a corporate website that reflected its reputation for craftsmanship and trust while presenting large-scale commercial projects in a modern, professional way. The challenge was to design a digital presence that balanced luxury branding with functionality, ensuring potential clients and investors could explore projects and book meetings seamlessly.
RESULTS & REFLECTION
Delivered a corporate website that communicates Carats’ brand identity while showcasing their developments in a clear, modern way. The design balances elegance with functionality, providing potential clients and investors with both an immersive brand experience and an efficient way to connect. Reflection on this project highlighted the role of visual storytelling in elevating corporate trust and engagement.
THE PROCESS
Research & Analysis: Reviewed competitor real estate and luxury development websites to understand visual approaches to high-value projects. Defined Carats’ digital identity around sophistication, clarity, and trust.
Information Architecture: Structured the site around core sections: About Us → Our Story & Values → Projects → Kairos Mall → Contact & Meeting Booking. Focused on clear pathways for both storytelling and lead generation.
Wireframing & Prototyping: Developed wireframes highlighting Carats’ story and projects through large visuals and structured layouts. Prototyped meeting booking flows to ensure investors could engage directly.
Visual Design & Style Guide: Applied a dark blue and gold palette inspired by Carats’ identity, paired with refined typography and sleek layouts. Designed the site to feel both luxurious and corporate, with emphasis on portfolio imagery.
