Maisonnad
Client
Maisonnad
Location
Cairo, Egypt
Year
2024
Info
Maisonnad is an e-commerce brand for everyday basics and essentials. I designed and developed a minimal, functional storefront with neutral tones, clear navigation, and mobile-first optimization to make shopping simple, fast, and reliable.
Services
E-commerce Strategy
UI/UX Design
Web Development
CHALLENGE
The challenge was to create a digital platform that reflected MaisonNad’s focus on practicality and accessibility while still feeling modern and trustworthy. The site needed to emphasize product quality, clarity, and speed to stand out in a crowded essentials market.
RESULTS & REFLECTION
The final website positioned MaisonNad as a clean, reliable destination for everyday essentials. The combination of clarity, speed, and mobile optimization created a seamless experience that aligned with the brand’s practical focus. Reflection highlighted the value of simplicity in building trust and efficiency in e-commerce.
THE PROCESS
Research & Analysis: Studied everyday essentials e-commerce platforms to identify patterns in usability and performance. Focused on speed, clarity, and product trust as core priorities.
Information Architecture: Structured the site with a straightforward flow: Home → Essentials → Product Pages → Cart → Checkout. Designed to minimize friction and help customers make quick, confident purchases.
Wireframing & Prototyping: Built wireframes that emphasized product visibility, comparison ease, and uncluttered layouts. Prototypes refined navigation for both desktop and mobile users.
Visual Design & Development: Applied neutral tones, simple typography, and a minimal grid layout to highlight product quality without distractions. Optimized for performance and responsiveness across devices.
