RVRS
Client
RVRS - Independent Streetwear Brand
Location
Cairo, Egypt
Year
2025
Info
RVRS is a conceptual streetwear brand built around the theme of “Reversed,” transforming words and visuals into bold statements. I created a custom e-commerce website with minimal layouts, bold typography, and mobile-first shopping flows that reflect the brand’s experimental aesthetic while enabling smooth transactions.
Services
UI/UX Design
Web Development
E-commerce Strategy
CHALLENGE
The challenge was to design a platform that captured RVRS’s rebellious, experimental identity while still providing a functional and seamless shopping experience for a Gen-Z audience. The site had to balance creative storytelling with e-commerce usability.
RESULTS & REFLECTION
The final site successfully showcased RVRS’s experimental aesthetic while maintaining usability. The combination of bold visuals, minimal layouts, and smooth shopping flows created an engaging experience tailored to Gen-Z. Reflection highlighted how strong visual identity and product storytelling can elevate e-commerce beyond functionality.
THE PROCESS
Research & Analysis: Explored Gen-Z fashion and streetwear platforms to identify trends in typography, layouts, and product storytelling. Defined RVRS’s positioning around minimalism, boldness, and immersive design.
Information Architecture: Structured navigation around Collections → Product Pages → Cart → Checkout, ensuring straightforward shopping flows while leaving space for creative storytelling elements.
Wireframing & Prototyping: Designed wireframes with oversized typography, full-bleed imagery, and bold layouts. Prototyped immersive product pages that highlight wordplay designs (e.g. Raw/WAR) in a way that resonated with Gen-Z users.
Visual Design & Development: Applied a stripped-back, minimal color palette with bold typographic treatments. Developed a mobile-first responsive site optimized for fast browsing and clean transactions.
