Vacci
Client
Vacci
Location
Cairo, Egypt
Year
2025
Info
VACCI is a summer clothing brand that emphasizes minimalism, elegance, and comfort. I created its visual identity and e-commerce site around a navy blue and cream palette, with a clean online storefront, mobile-first product pages, styled photography mockups, and a smooth checkout flow. The result was a refined, lifestyle-driven platform that balances sophistication with usability.
Services
E-commerce Strategy
UI/UX Design
Web Development
CHALLENGE
The challenge was to design an identity and platform that captured VACCI’s contemporary aesthetic while functioning as a fully operational e-commerce store. The site had to feel refined and lifestyle-focused without sacrificing usability, especially for mobile-first shoppers.
RESULTS & REFLECTION
The final platform gave VACCI a professional digital presence that communicates lightness and sophistication while remaining highly functional. The combination of strong brand identity, lifestyle-driven visuals, and optimized shopping flows positioned VACCI to compete in the fashion market. Reflection highlighted the importance of color and photography in shaping brand perception within e-commerce.
THE PROCESS
Research & Analysis: Looked at emerging summer-wear brands and minimalist fashion retailers to understand trends in color usage, product photography, and navigation flows. Defined VACCI’s positioning around simplicity and elegance.
Information Architecture: Structured navigation around Collections → Product Pages → Cart → Checkout, keeping the journey fluid and reducing friction for mobile users.
Wireframing & Prototyping: Developed wireframes that emphasized large visuals, minimal text, and balanced spacing. Prototypes refined product layouts to keep focus on imagery while ensuring clarity for pricing and sizing details.
Visual Design & Style Guide: Built the identity around navy blue and cream to communicate elegance and trust, combined with clean typography and styled photography mockups. Designed with mobile-first responsiveness in mind.
